What does the White Raven symbolize?

The White Raven is multi-layered concept. In its core, it symbolizes exceptional individuals who stand out from the crowd. Despite common misconceptions, ravens possess extraordinary qualities such as intelligence, loyalty, and adaptability. The White Raven represents rarity, uniqueness, and the exceptional values we embody at Manufabo®. Learn more in the welcome mail of our [popup_button id="newsletter" title="#nonchalant Newsletter"].

What is “Follow the White Raven?”

"Follow the White Raven" is part of the multi-layered concept of the Manufabo® White Raven. Inspired by the cultural reference of "Follow the White Rabbit", which is famously depicted in Alice and Wonderland (and Matrix for that matter), our slogan encourages individuals to embrace their uniqueness and embark on a journey of self-discovery. "Follow the White Raven" signifies becoming an extraordinary individual who stands out from the generality. Uncover the full story behind "Follow the White Raven" in our [popup_button id="newsletter" title="#nonchalant Newsletter"].

What is the #nonchalant Newsletter?

Keep up-to-date with all things Manufabo®. Dive into the story behind, as well as the latest updates. Be the first to see new collections, get insider info on special events, join thrilling sweepstakes, and receive exclusive offers tailored just for you. This is the [popup_button id="newsletter" title="#nonchalant Newsletter"].

How do I subscribe to the #nonchalant Newsletter?

You can enter your email at the bottom of this page, or follow this link to [popup_button id="newsletter" title="get the #nonchalant Newsletter"]. (You can unsubscribe anytime via the same link or through any of our emails.)

What do others say about the #nonchalant Newsletter?

Don’t just take our word for it. Here’s what others are saying: #nonchalant Newsletter Testimonials: Quite informing, and not just advertisements. I like it. Somehow the weirdest, yet most entertaining thing I read in a while. I can't believe I actually won the sweepstake. The bag is beautiful! Thank you so much! :)

#nonchalant Newsletter

The mail you
actually open.

New collections. Giveaways. Behind-the-scenes. The story of the White Raven. No spam — just the good stuff.

Lands in your inbox once a month. Unsubscribe anytime.

What readers say

Sarah

"Quite informing and no ads. I like it a lot."

Julian

"Somehow the weirdest, yet most entertaining thing I read in a while."

Lea

"I actually won the giveaway. Thank you so much! :)"

What you get

First look at new collections Before they hit the shop. Sometimes before they hit Instagram.
Exclusive giveaways Bags, straps, surprises. Newsletter readers only.
Behind the scenes The making of. The mistakes. The 3am ideas that somehow worked.
The White Raven story Why we chose a raven. What \"Follow the White Raven\" actually means. The full tale.

A note from the other end

My mom and I make bags by hand in a small town in Germany. Everything you see here — designed, cut, sewn, packed — happens a few meters apart.

The newsletter is where I share what doesn't fit on a product page. How a limited edition came to be. What went wrong with a prototype. Why I spent two weeks on a zipper pull.

It's also where we give things away. Regularly. Because honestly, the best part of running this is seeing our bags out in the world.

— Alex