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#nonchalant Newsletter
The mail you
actually open.
New collections. Giveaways. Behind-the-scenes. The story of the White Raven. No spam — just the good stuff.
Lands in your inbox once a month. Unsubscribe anytime.
What readers say
"Quite informing and no ads. I like it a lot."
"Somehow the weirdest, yet most entertaining thing I read in a while."
"I actually won the giveaway. Thank you so much! :)"
What you get
- First look at new collections Before they hit the shop. Sometimes before they hit Instagram.
- Exclusive giveaways Bags, straps, surprises. Newsletter readers only.
- Behind the scenes The making of. The mistakes. The 3am ideas that somehow worked.
- The White Raven story Why we chose a raven. What \"Follow the White Raven\" actually means. The full tale.
A note from the other end
My mom and I make bags by hand in a small town in Germany. Everything you see here — designed, cut, sewn, packed — happens a few meters apart.
The newsletter is where I share what doesn't fit on a product page. How a limited edition came to be. What went wrong with a prototype. Why I spent two weeks on a zipper pull.
It's also where we give things away. Regularly. Because honestly, the best part of running this is seeing our bags out in the world.
— Alex
















